Learn how to start a successful candle-making business with low investment and high returns in India
Handmade candles are a trending product in the Indian market due to their eco-friendly nature, attractive designs, and aromatic fragrance. Starting a handmade candle business can be a profitable venture with a minimal investment of under INR 1 Lakh. In this blog, we will discuss the steps required to start a handmade candles business from scratch in India, including cost estimates.
Step 1: Market Research
Before starting any business, conducting market research is crucial to understand the demand for the product, target audience, and competition. In the case of handmade candles, the demand is high, especially during festive seasons and as gifts. Identify the target audience, including individuals, gift shops, corporate companies, and wedding planners. Analyze the competition and create a unique selling proposition (USP) to differentiate from competitors.
Step 2: Set up a workspace
The next step is to set up a workspace to create handmade candles. A dedicated space is required to store materials, tools, and equipment. Identify a well-ventilated area with proper lighting, electricity, and water supply. Purchase a table, chairs, shelves, and storage boxes to organize the workspace efficiently.
Step 3: Equipment and Raw Materials
The equipment required to make handmade candles include wax, wicks, fragrances, molds, measuring cups, mixing bowls, and a double boiler. The raw materials can be purchased from local suppliers or online stores. Conduct research to find quality suppliers that offer reasonable prices. As a startup, begin with small quantities and gradually increase based on demand.
Step 4: Create Candle Designs
Design plays a crucial role in attracting customers. Experiment with different shapes, sizes, colors, and fragrances to create unique designs. Choose the right fragrances to suit different occasions and preferences. Personalize candles by adding messages or initials to appeal to gift buyers.
Step 5: Pricing and Marketing
The pricing of handmade candles depends on the cost of raw materials, labor, and overheads. Research the pricing of competitors and set a competitive yet profitable price. Develop a marketing strategy to reach out to the target audience. Utilize social media platforms such as Instagram, Facebook, and Pinterest to showcase the product and build a brand. Offer discounts, bundle deals, and loyalty programs to attract and retain customers.
- Workspace set up – INR 10,000
- Equipment and raw materials – INR 60,000
- Packaging and branding – INR 10,000
- Marketing and advertising – INR 5,000
- Miscellaneous expenses – INR 15,000
Total Investment: INR 1,00,000
Returns on Investment:
The profit margin on handmade candles varies between 40% to 60%, depending on the pricing and sales volume. With a minimal investment of INR 1 Lakh, the business can generate a monthly revenue of INR 30,000 to INR 50,000.
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