Starting a Thriving Photography/Videography Business in India

The world of photography and videography is brimming with opportunities, especially in India. Starting a photography/videography business with an initial investment of under 1 lakh INR is not only achievable but also promising in terms of returns on investment.

In this comprehensive guide, tailored to Tier 3 entrepreneurs, we’ll walk you through the process step by step to help you embark on this creative and potentially profitable journey.


Here are the steps to start a Photography/Videography Business in India:

Step 1: Skill Development and Training

Invest in honing your photography/videography skills. While you may already have a passion for it, consider taking online courses, attending workshops, or learning from experienced professionals in your area to improve your craft.

Estimated Cost: ₹5,000 – ₹10,000 for training and courses.

Step 2: Equipment Selection

Choose your photography or videography equipment wisely. Opt for a good quality camera, lenses, and essential accessories. You can consider buying second-hand equipment to stay within your budget while maintaining quality.

Estimated Cost: ₹40,000 – ₹50,000 for basic equipment.

Step 3: Legal and Business Setup

Register your business, obtain the necessary licenses, and meet any legal requirements. This includes getting a business license, registering your brand, and ensuring tax compliance.

Estimated Cost: ₹5,000 – ₹10,000 for legal fees and permits.

Step 4: Portfolio Building

Start building your portfolio by offering your services to friends and family or doing pro bono work for local events. A strong portfolio will attract potential paying clients.

Estimated Cost: Minimal, mainly your time and effort.

Step 5: Pricing and Packages

Determine your pricing strategy and create service packages that cater to various client needs and budgets. Ensure that your pricing covers your expenses and provides a reasonable profit margin.

Estimated Cost: None, it’s a strategic planning step.

Step 6: Marketing and Branding

Invest in marketing materials, such as business cards and a basic website or social media presence. Use these platforms to showcase your portfolio and engage with potential clients.

Estimated Cost: ₹10,000 – ₹15,000 for marketing materials and website.

Step 7: Client Acquisition and Networking

Build a client base by actively seeking opportunities in your local community. Attend local events, collaborate with local businesses, and join photography/videography forums or groups to network and find clients.

Estimated Cost: Minimal, mainly your time and effort.

Step 8: Service Delivery and Client Satisfaction

Deliver exceptional service to your clients, and focus on building long-term relationships. Happy clients are more likely to refer you to others and provide repeat business.

Estimated Cost: Minimal, mainly your time and effort.

Step 9: Financial Management

Keep track of your income and expenses. Invest in accounting software or hire a professional to manage your finances efficiently.

Estimated Cost: ₹5,000 – ₹10,000 for accounting software or services.

Step 10: Scaling and Diversification

As your business grows and generates profits, consider expanding your services to include different types of photography or videography. Invest in additional equipment or hire assistants if needed.

Estimated Cost: Variable, depending on your expansion strategy.

Business Pitch:

Are you passionate about capturing life’s moments through the lens? We present you with the opportunity to start your own photography/videography business in India with an initial investment of less than 1 lakh INR.

Why Photography/Videography?

  • Creative and fulfilling career.
  • Low initial investment with high income potential.
  • Flexibility in terms of working hours and locations.
  • Opportunities for continuous learning and growth.

Our Plan:

  • Skill development and training.
  • Careful equipment selection within your budget.
  • Legal and business setup.
  • Portfolio building and client acquisition.
  • Effective marketing and branding.
  • Service delivery excellence.

Your Potential Returns:

While income may vary depending on factors such as location and competition, a well-managed photography/videography business can provide a substantial monthly income within a year.


Starting a photography/videography business in India with a budget under 1 lakh INR is an achievable dream for Tier 3 entrepreneurs. By following this step-by-step guide and nurturing your passion for capturing moments, you can establish a fulfilling and potentially lucrative venture. So, focus your lens on your goals, and embark on your creative journey in the world of visual storytelling!

Are you ready to hustle?

Get started with minimum investment and grow your business today! Don’t worry if you have no idea where to begin, our expert team at Ideas Galaxy will guide you every step of the way from ideation to commercialization. Whether you have an idea in mind or need help generating one. With our collaborative innovation, prototyping, and market entry strategy, we can help you launch a successful business at a low cost. Whether you’re a housewife, unemployed, job seeker, entrepreneur, business professional, business owner, or investor. We have something for everyone.

Let’s connect now to unlock the opportunities waiting for you in the Indian market and receive a free business consulting session. Don’t miss this opportunity to start your own business. Here’s your chance to begin your entrepreneurial journey today!

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