If you’re looking for a profitable side hustle that can help you manage monthly expenses while growing your income daily, reselling acrylic paints is a brilliant option. With an initial investment of just Rs. 25,000, you can tap into the growing demand for art supplies, craft projects, and home decor trends in India. This blog will walk you through the step-by-step process of starting a business reselling acrylic paints, covering every detail to ensure compounding growth and sustainable returns.
Why Choose Acrylic Paints for Reselling?
Acrylic paints are versatile, fast-drying, and water-based, making them popular among hobbyists, artists, and DIY enthusiasts. The growing interest in arts and crafts, especially in Tier 2 and Tier 3 cities, provides a robust market for affordable, high-quality paints. By starting small, with Rs. 25,000, you can generate steady returns while reinvesting your profits for compounding growth.
Step-by-Step Process to Start Your Acrylic Paints Reselling Business
Step 1: Research the Market
The first step is to research the demand for acrylic paints in your target market. Consider the following factors:
Target audience: Artists, crafters, students, and schools.
Types of acrylic paints: Focus on popular brands and sizes, including artist-grade and student-grade paints.
Online or local selling: Decide whether to sell online, offline, or both. Platforms like Amazon, Flipkart, and Instagram can help you reach a wider audience.
Estimated Cost:
Market research (online tools and surveys): Rs. 500 – Rs. 1,000
Step 2: Select a Supplier
Choosing the right supplier is crucial for your business. Look for wholesale markets, like Sadar Bazaar (Delhi), Dharavi Market (Mumbai), or online B2B platforms such as IndiaMART and TradeIndia. Ensure your supplier provides high-quality paints at competitive prices to maintain a good profit margin.
Estimated Cost:
First inventory purchase: Rs. 15,000 – Rs. 18,000
Step 3: Create an Online Store
In today’s digital age, an online presence is essential for compounding growth. Use platforms like Shopify, Instagram Shop, or your own website (via WordPress or Wix) to list your products. Having an online store allows you to reach a broader audience and grow your business consistently.
Steps to create an online store:
Register on e-commerce platforms like Amazon and Flipkart as a seller.
Create a social media page on Instagram and Facebook to showcase your products, engage with your audience, and promote deals.
Set up payment gateways like Razorpay, Paytm, or UPI for seamless transactions.
Estimated Cost:
Website and social media marketing: Rs. 2,000 – Rs. 3,000 (basic plan)
Step 4: Set Your Pricing Strategy
The right pricing strategy will help you balance profitability with customer satisfaction. Since you’re buying in bulk from suppliers, you can set competitive prices while ensuring a healthy margin. Focus on smaller sets of paints (individual tubes, basic color sets) and slowly add more options like paint sets for different projects.
Pricing Formula:
Cost Price + Shipping Cost + Profit Margin (30-40%) = Selling Price
This approach ensures compounding returns, as you’ll reinvest your profits into buying more inventory and growing your business.
Step 5: Promote Your Products
Marketing is key to daily compounding growth. Here are some effective marketing strategies:
Social media marketing: Leverage Instagram and Facebook ads to target artists, students, and craft lovers.
Collaborate with influencers: Partner with micro-influencers who create art or DIY content, as they can promote your paints to a relevant audience.
Offer discounts and deals: Festive offers, combo deals, or free shipping on bulk orders can attract more customers.
Estimated Cost:
Social media ads and influencer collaborations: Rs. 2,000 – Rs. 3,000 per month
Step 6: Track Your Expenses and Growth
Use simple accounting tools like Zoho Books or Vyapar to track your sales, expenses, and profits. This helps you monitor the compounding effect of your business and allows for reinvestment to ensure continuous growth. Make sure to allocate a portion of your profits to purchase more inventory as your business expands.
Estimated Cost:
Accounting tools (monthly): Rs. 300 – Rs. 500
Step 7: Reinvest for Compounding Growth
As your business starts generating profits, reinvest a portion (ideally 50%-60%) of your earnings into expanding your product line, increasing your inventory, and enhancing your marketing efforts. This reinvestment strategy is key to achieving daily compounding growth, ensuring that your business steadily scales up over time.
Estimated Costs Breakdown for Starting the Business:
Expense Estimated Cost (INR)
Market research 500 – 1,000
Initial inventory purchase 15,000 – 18,000
Website & social media marketing 2,000 – 3,000
Packaging & shipping 1,000 – 1,500
Accounting tools 300 – 500
Social media ads & influencer collaboration 2,000 – 3,000
Total Investment Rs. 25,000 approx.
Profit Margins and Growth Potential
With the initial investment of Rs. 25,000, your business can generate a monthly income of Rs. 10,000 – Rs. 20,000, depending on the demand and marketing efforts. By reinvesting a portion of your profits and scaling your inventory, you can experience compounding growth within 3-6 months, allowing you to gradually expand your product range and customer base.
Conclusion
Starting a reselling business for acrylic paints in India is a low-investment, high-reward venture. With just Rs. 25,000, you can tap into the growing art and craft market, ensure good returns, and steadily reinvest to compound your profits. By following this step-by-step guide, you can easily manage your monthly expenses and reinvest for further growth, building a successful business from scratch.
Are you ready to hustle?
Get started with minimum investment and grow your business today! Don’t worry if you have no idea where to begin, our expert team at Ideas Galaxy will guide you every step of the way from ideation to commercialization. Whether you have an idea in mind or need help generating one. With our collaborative innovation, prototyping, and market entry strategy, we can help you launch a successful business at a low cost. Whether you’re a housewife, unemployed, job seeker, entrepreneur, business professional, business owner, or investor. We have something for everyone.
Let’s connect now to unlock the opportunities waiting for you in the Indian market and receive a free business consulting session. Don’t miss this opportunity to start your own business. Here’s your chance to begin your entrepreneurial journey today!
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